Thousands of people across the South dream of starting a business. Many thousands more are struggling to get their idea off the ground. However, despite having a dream and determination, people don’t have the background or clarity to navigate all the systems required to launch and sustain their business. Many are new businesses or small businesses. Many are owned by underrepresented people and/or work in underserved communities. Many struggle to get a conventional loan, or even insurance, to participate in local events.
These future business owners present enormous opportunities to create economic resilience and generational wealth. But people need structured support to get started—and not get swallowed up or go out of business.
Through his UNUM Fellowship, EPU is helping Mayor Keith A. James of the City of West Palm Beach tackle this challenge—and create systemic change. This toolkit shares his story and provides inspiration and a tactical action plan for how you can, too.